Spider-Man "Rules" GetGlue

I recently joined this awesome new social network called GetGlue. Rather than feeling like a totally boring self-absorbed shut-in who prefers large amounts of TV/movie viewing and book reading to actual human contact, I get points ("stickers" -- just like in school!) for not only consuming said media but announcing my choices, in real time, to the world.

To my surprise, various Marvel comic books filled the Trending Books section on GetGlue. Not trending comic books -- but actual books, rubbing shoulders with Stephanie Meyer, Stieg Larsson, and George R. R. Martin. In fact, the top ten trending books at GetGlue at the moment I write this are:
1. Twilight
2. Ultimate Comics Spider-Man
3. Breaking Dawn
4. X-Men: Schism
5. New Moon
6. The Help
7. The Hunger Games
8. Eclipse
9. A Game of Thrones
10. Spider-Man: Spider Island

It cannot be understated what an awesome awesome online PR move this is for Marvel. Placing on GetGlue not only "mainstreams" these titles for mass-market consumption, but provides data and feedback for Marvel to use as to how these titles are received by the public at large. Even if a person is not a comic book fan, high placement on lists such as this encourages brand awareness and spurs on at least some curiosity among newbies.